Elke marketeer doet aan een vorm van content marketing en een van hun grootste uitdagingen is het produceren van genoeg relevante content met een beperkte inzet van budget en medewerkers. Content curation is daarom een belangrijk middel om toch aan deze content marketing eis te kunnen voldoen.
Om het fenomeen content curation beter te begrijpen is het inspirerend en verhelderend om onze 15 favoriete definities van experts door te lezen:
- Content curation is to make the whole stronger than the sum of the parts. Dan Blank van We Grow Media.
- Content curation is the process of identifying content created by others that will be valuable for your audience and then publishing it on your own platform. Michael Brenner van SAP en het B2B Insider blog.
- Content curation is hand selecting content created by other sources and sharing them with your community. Best done when whoever is curating adds their own explanation for sharing, reaction or opinions. C.C. Chapman
- Content curation is the process of choosing the most relevant information to meet your readers’ needs on a specific topic like a good editor or museum curator. Content curation requires more than just the selection of information. It’s the assembling, categorizing, commenting and presenting the best content available. Heidi Cohen van Riverside Marketing Strategies.
- Content Curation – Rohit Bhargava: “A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” There are a few key parts of this definition worth highlighting. First is a content curator is “someone”. Content curation cannot be performed solely by an algorithm. It involves a person who is a domain expert in the middle to be selective, and add value along the process. Secondly, it’s something that needs to done “continually”. Other forms of offline curation, can be performed once (such as curating an art gallery). When it comes to online curation, a good content curator is continually and consistently staying on top of a topic area as a trusted resource for their audience. Third, a curator is not simply regurgitating any content that they come across, but they are very discerning, discriminative, and selective in only sharing the “best and most relevant” content. Lastly, a curator focusses on “a specific issue”. They do not curate on all topics under the sun. Instead, they specialize on a single specific topic and over time have the opportunity to become an authority and perhaps even a thought leader on that topic. Pawan Deshpande van Curata
- A good content curator finds and filters content created elsewhere and presents it to their audience because it’s relevant and useful. When I do it, I try to present information that validates an opinion of mine or occasionally I’ll curate content that’s kind of on the periphery of my expertise, but not expressly in my wheelhouse. With most of the stuff I pass along, I’m thinking “I wish I had thought of that.” Barry Feldman auteur van The Plan to Grow Your Business with Effective Online Marketing
- Content curation is the selection and sharing of content deemed relevant for a given audience. I view it on a continuum starting with aggregation (typically automated), curation (manual or semi-automated) and analysis. Each has its own value proposition. The value of aggregation is in finding and organizing information; curation is a time-saver, identifying which content should be read; analysis or synthesis provides the publisher’s viewpoint on the underlying information. Barry Graubert van Content Matters.
- Content curation is a way to view the world through an expert’s eyes. A great curator selects from a great many sources, is clear on mission and scope, is consistent on selection criteria (“most thoughtful”, “most original”, “funniest”, “latest”), adds value with indexing and/or commentary, gives credit where credit is due, and shares generously with his/her sources. Michael Kolowich van KnowledgeVision.
- Content curation is the process of using technology to identify sources of content, which are then filtered through human curator for editorial relevancy to a select audience, and then redistributed in a way that tells a story and keeps that audience engaged over time. Nate Riggs
- Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Lee Odden van Toprankblog
- Content curation is editing on steroids. In actuality, content curation has been around since the dawn of the publishing industry. The job of the editor was to take the best information from around their industry and present that information in a manner that makes sense to readers. The web’s first crack at this was content aggregation, or having computers pull the best links and information automatically to make the “reader’s” experience more fulfilling. But as we have learned, search is not perfect. Enter the content curation specialist. Joe Pulizzi van Content Marketing Institute
- A curator understands their audience and is able to package created content in a digestible manner for them. Creators need to view curators as distribution points for their content rather than as pirates. Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic? In the end, almost every person is a little of both (creator & curator). After all, there is no such thing as a new idea and imitation is the sincerest form of flattery. Erik Qualman, @equalman
- Jeff Jarvis defined curation as “the need for editors to create order, to correct and vet” (Nov. 3, 2008), and while that nicely distinguishes curation from reporting, it sounds a lot like plain old editing.
- A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences. Stephanie Buck van Mashable
- Here at Upworthy, we’ve spent the past two years building a culture around content curation. What is curation, you ask? It’s the process of sifting through the glut of content from across the web to find compelling, unsurfaced gems with societal importance and delivering them to folks in a way that breaks through the sea of same. As more and more content gets created on the web and audiences have less and less time to consume it, we think of ourselves as amplifiers, a service that finds worthy things deserving of a bigger audience and uses everything but the kitchen sink to connect the two. Upworthy
Welke definitie is jullie favoriet? Of hebben jullie zelf nog een andere? Laat het weten in de reacties!